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Then it makes sense that the full organization goes closer and closer to Notion When you have 10% of your workforce being "hardcore list porn people" and 90% of the others being "dont care people".
The strongest advantage of Notion compared to Google docs is not its text editor but it is his list feature. At the end of the day, most Google docs can be created in Notion without any difference, and I actually doubt Google docs will be able to evolve enough to prevent that. But things are different with Google Docs, which is really threaten by Notion. I don't think that Microsoft should be worried about Notion. Microsoft and Google (And Atlassian) have all adopted the same strategy which is "Look more like Notion". Writing a book on Notion is impossible for now, but building beautiful pages is much easier in Notion. Some people prefer block based, some prefer text, some prefer Markdown, some don't care. Sure, this will slow down the pace with which Google Docs can innovate and evolve - but overall it helps the older generation to smoothly transition over to the new age document editing, which is great.Īlso in the industry. My bet is on Google Docs style, because this means a group that's already invested in traditional document making skills (legal professionals, academic professionals, etc) will be able to incrementally step up their game without their workflow being completely destroyed.
Both strategies have their own pros and cons. Microsoft launched Loop as an entirely new app while Google is incorporating these blocks as smart chips in Google Docs itself. It's interesting how the documents industry is moving from print oriented legacy softwares (Google Docs, Word) to block based, app-ish, smart canvases (Notion, Coda, etc).Īlso both Microsoft & Google have adopted completely different strategies to compete in this market. I'm in the business of building an online word processor.